{"id":6971,"date":"2025-02-03T15:47:45","date_gmt":"2025-02-03T15:47:45","guid":{"rendered":"https:\/\/www.rentila.co.uk\/blog\/?p=6971"},"modified":"2025-11-07T09:45:55","modified_gmt":"2025-11-07T09:45:55","slug":"how-to-write-an-attractive-rental-listing-for-your-property-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/www.rentila.co.uk\/blog\/how-to-write-an-attractive-rental-listing-for-your-property-step-by-step-guide\/","title":{"rendered":"How to write an attractive rental listing for your property: Step-by-step guide"},"content":{"rendered":"
\"How<\/div>\n

As a landlord, DIY is likely your middle name. Not only when it comes to renovations \u2013 fixing a sink here and splashing paint on a scuffed wall there \u2013 but in how you manage your property overall.<\/p>\n

With estate agents charging as much as \u00a3200 to write your rental listings, more landlords are putting on their marketing hats to handle it themselves.<\/p>\n

Writing a rental listing is fairly straightforward, but there are some big yeses and absolute no-no\u2019s to bear in mind. Your listing is what sells your property to tenants, so you need to get it right \u2013 without ending up with a legal battle on your hands.<\/p>\n

In this article, we\u2019ll explain step-by-step how to write your own rental listing.<\/p>\n

<\/p>\n

How to write a sellable rental listing for your property<\/h2>\n

Every good rental listing has eight small sections; a strong title, a high-level property description, a list of amenities, a location summary, a room-by-room walkthrough, an overview of the rental terms, high-quality photos, and a call to action.<\/p>\n

Learn how to write each section with examples you can tweak for your listing.<\/p>\n

1. Start with an eye-catching title<\/h3>\n

The format of your title depends on two things; where you are advertising your property and who you are advertising it to.<\/p>\n

For example, if you\u2019re advertising a rental on Facebook, you\u2019ll need a short, sharp description that highlights everything important in one sentence. This helps tenants find what they\u2019re looking for immediately. It also helps your listing appear in search results. Like the following:<\/p>\n

Example (Facebook): 2-Bed London Flat to Rent With Garage & Garden<\/em><\/p>\n

On property portals, like Zoopla and RightMove, you\u2019ll want to make the heading slightly more descriptive. On portals, people only read the description once they like the photos, so it\u2019s more of a sales pitch than a to-the-point description.<\/p>\n

Example (portal): Charming Ground Floor 2-Bed London Flat With Close Transport Links, Private Garage & Pet-Friendly Renting Policies<\/em><\/p>\n

To make your title particularly eye-catching, consider adding descriptive words at the start that create urgency and desire among potential renters.<\/p>\n

Like writing \u2018vacant\u2019, \u2018immediate move-in\u2019, \u2018in-demand\u2019, \u2018rare\u2019, \u2018new build\u2019, \u2018pet-friendly\u2019, \u2018kid-friendly\u2019, \u2018modern\u2019, \u2018vintage\u2019, or \u2018energy-efficient\u2019<\/strong> at the start.<\/p>\n

2. Highlight key features in the first paragraph<\/h3>\n

In the first paragraph, highlight the key features the property has to offer. Keep it between 2-4 sentences and focus on the real selling points.<\/p>\n

For example:<\/p>\n

This modern two-bed flat in central London comes with stunning views of the city skyline and a modern open-plan living space. Tenants enjoy ample storage and a stunning outdoor area, with two large storage closets, loft access, and a private garden.<\/em><\/p>\n

Remember, if the property is listed slightly above market value for the area, renters will want to know why immediately. Highlight the key features that make the rental stand out in the first paragraph to avoid giving the impression that it\u2019s overpriced.<\/p>\n

3. List all available amenities<\/h3>\n

Next, write a list of all the available amenities. Try to keep this fairly short, as no tenant wants to read more than 20 bullet points about everything that\u2019s included in the rental property.<\/p>\n

Try to think about what tenants really want to know<\/a>, like whether there\u2019s storage, outdoor space, special building access, parking facilities, on-site amenities, a concierge desk, quiet streets, security features, modernised living areas, etc.<\/p>\n

For example, your list could appear like the following:<\/p>\n

Tenants have access to:<\/em><\/p>\n